Tuesday, September 2, 2008

Why No Posts Pretty Lady?

I signed an N.D.A. (non disclosure agreement) so I cannot blog about work.

I dont know what's in violation & what's not so I'll just relay public information. I'm interning for People's Revolution, a full service public relations & branding firm which specializes in the fashion industry. I'm assisting on 8 shows (7 designers) and other events in the coming weeks. If you want to get a glimpse of the office watch the Hills, the New York office is featured in the episode which aired today. Its not "fun" by conventional standards, and neither was the Yankees gig, but I am enjoying it so much. I have been putting in long hours (voluntarily... Kelly Cutrone actually had to tell me to go home & sleep today, haha). I havent spoken to The Boo in about three days (it's awful) and havent had dinner with my family since Thursday (anyone who knows me knows that's I eat with the Fam at least every two days). I'm so exhausted I cannot come up with creative sentence structures.

Oy. I met runway models today though. I was a little taller than most of those girls. There was a casting for one of our women's shows. They weren't nearly as cute or tall as I thought they'd be. Think scrawny 10th grade boys with hips. Yeah... except with better skin and bags under their eyes. It was like the "go-see" episode of Top Model... except with less "pretty" and more talented girls (they were teens!) We're doing a men's show on the 12th and I am praying that we're casting and that I can gawk/assist. K if you read this, just think of this as my version of going to a strip club, except... they're clothed and not touching me at all. Good deal no?

I have learned a lot, like that this is a BUSINESS. Fashion shows are not the celeb filled party that I thought they would be. Every invite is another oportunity to build the brand, promote the client and grow relationships with with industry Gfolk. It is very well calculated. Why invite a Sarah Jessica Parker over a some FIT student because the student wont bring press! They invite celebs because they bring press, they invite the press to cover their client (hopefully the editors/writers & photogs will like what they see & get the gals/dudes in Market to pull pieces for an upcomming editorial = ca-ching for the client = ca-ching for The Firm). I like that though. I thought it would be a super happy fun time but it's quite cerebral.

okay its like 3 in the AM an I have to wake up early. Fashion week in T-36 hours, more or less.